Measurement · Data · Automation

Tech and automation that uplift how a business runs

We instrument what a business measures, model what the data supports, and automate the manual work between its systems.

event purchaseevent add_to_cartconsent analytics_storage: grantedcontainer server-side GTMmmp install → af_purchasefeed id · title · price · availabilitymodel adstock · saturation · lagdashboard CAC · ROAS · LTVworkflow crm → warehouse → sheetevent purchaseevent add_to_cartconsent analytics_storage: grantedcontainer server-side GTMmmp install → af_purchasefeed id · title · price · availabilitymodel adstock · saturation · lagdashboard CAC · ROAS · LTVworkflow crm → warehouse → sheet

What we do

Eight services, one engineering practice

Each engagement starts with the data contract and ends with something that keeps running after we hand it over.

Tracking breaks with every release?

GTM integrations, client and server side

Google Tag Manager implementation on web and in server containers, consent-aware end to end. The event contract is documented, so tracking survives releases instead of breaking quietly with them.

How it works

Installs counted twice, or not at all?

MMP SDK integrations

Mobile measurement partner SDK work, ad platform connections, and ongoing maintenance as SDK versions and platform APIs change.

How it works

Every platform claims the same conversion?

Attribution and marketing mix modeling

Custom attribution models built to the real conversion paths a business has, not a platform default. Where user-level data ends, MMM carries channel-level budget decisions.

How it works

Three dashboards, three different numbers?

Data analytics and custom dashboards

Online and offline data combined into one place, reconciled on shared keys. Dashboards are then built on the metrics the business actually decides on, not on everything the tools can export.

How it works

Still copying data between tools by hand?

Automations

Custom workflows tailored to how a business already operates, built around its existing tools rather than replacing them. The manual handoffs between systems are removed and logged.

How it works

Invisible in search, app stores and AI?

SEO, ASO and GEO

Search, app store and generative engine optimization, treated as one discipline of being findable rather than three separate channels.

How it works

Paying for clicks that land on a slow page?

Web development for high-performance campaigns

Landing pages and sites built for campaign speed, measurement and conversion rather than as brochures. Tracking is part of the build, not bolted on afterwards.

How it works

Ads showing the wrong price or stock?

XML feed building for dynamic ads

Product and catalog feeds generated, validated against platform specifications, and kept current on a schedule, so dynamic ad formats always have something accurate to render. Field mapping is explicit: id, availability, price.

How it works

Ad-Man · Play to uncover

Play Ad-Man to uncover our services

Eight problems are hidden in the maze, each in its own colour. Steer Ad-Man to one and eat it: the game pauses and the service that solves it opens up in full. Read at your own pace, continue, and keep going until all eight are solved. Mind the noise.

          00 / 08 solved
          
            score 00000
            best 00000
            
            press start

Solved by

or press Space

Arrow keys or W A S D to steer · Space to pause

Approach

How the work actually runs

Instrument

Define the event contract, then implement it client and server side with consent handled.

Consolidate

Bring online and offline sources into one place and reconcile them on shared keys.

Model

Attribution for path-level decisions, MMM for budget decisions. Assumptions are written down.

Automate and maintain

Remove the manual handoffs, monitor what was built, and update it as platforms change.

The Lab · three live demos

See the hard parts work

Three of the things we build, running in your browser on invented data: a data layer with consent and a server container, six ways of splitting the same fourteen conversions, and a product feed that refuses a bad price. Click everything. Nothing here is sent anywhere.

A demonstration on invented data, made in your browser. Nothing is sent anywhere, and nothing here is a result or a promise.

Container scan · reads a live page

What is your container actually doing?

Give us the address of a page. We read what it serves, open the published container behind it, and hand back a score with the findings underneath it — how the snippet is installed, what consent is set, what is in the container and what will break on the next release.

What it readsThe HTML your page serves and the published container it loads. Both are public; a published container is readable by anyone who knows the ID.
What it cannot seeAnything that only happens once the page runs: tags injected by your app, what your CMP does at runtime, whether a tag actually fired. Those findings are marked.
What happens to itNothing. The result goes to your browser and is not written down. Send it to us and you choose what the message says first.

Signal check · 60 seconds

How strong is your signal?

Eight statements, one for each thing we fix. Answer honestly and you get your signal loss, the problems worth fixing first, and a message to us already written. Nothing leaves your browser until you send it.

            01 / 08 · statement
            
          

1 · 2 · 3 on the keyboard

Adaa × your team

Contact Us

Tell us what you measure today and what decision it is failing to answer. Based in Lebanon, working across MENA.

tech@adaa-lb.com